Broke Boy Taco
For Broke Boy Taco, we delivered a full-scale digital presence that brought their street-food roots into a sleek, modern online platform. The project combined strategy, design, photography, and development into a cohesive brand experience that mirrored the bold flavours and authenticity of their food. From discovery through to delivery, we ensured every detail aligned with Broke Boy’s vision. Making their brand not just accessible online but irresistible. This wasn’t just about building a website; it was about capturing the Broke Boy energy and turning it into a long-term digital asset that fuels growth, storytelling, and community engagement.
Services
Branding & Marketing
Category
Food & Entertainment
Client
Broke Boys Taco
Planning - Performance and Responsiveness
Our process began with collaborative goal-setting and deep discovery sessions. We worked alongside the Broke Boy Taco team to clarify business objectives, understand their audience, and define the role of the website in their customer journey. From there, we crafted an information architecture that mapped user flows, ensuring smooth navigation and a frictionless path to key tasks. Whether ordering tacos, exploring the brand story, or checking out merch. A tailored style guide was created to guarantee visual cohesion across the site, setting the tone for everything that followed.
Preparation
Conducted discovery workshops to align on goals, audience, and competitive positioning.
Developed a content strategy with a clear information architecture for easy navigation.
Created user journey maps for core tasks like browsing the menu, placing orders, and exploring merch.
Established a visual style guide to ensure brand consistency across the website and all digital touchpoints.
Delivered a roadmap and timeline, keeping the project transparent and milestones trackable.
Capturing the Essence of Broke Boy Taco
We knew the website needed more than just functionality. It had to look and feel delicious. To achieve this, we carried out a full product shoot covering both food and merchandise. High-quality photography brought Broke Boy’s tacos to life, highlighting textures, colours, and that street-fresh appeal. These images weren’t just locked into the website; they were designed to be multi-purpose assets for social media, press kits, and promotional campaigns, giving the brand consistent, professional visuals across every channel.
Product Photography
Organized a full-day shoot covering tacos, sides, drinks, and branded merchandise.
Used studio lighting setups and styling to capture the freshness, texture, and street-food energy of the products.
Shot a variety of formats (hero images, close-ups, flat lays, lifestyle setups) for flexible use across platforms.
Edited and colour-graded images for web optimization without losing detail or vibrancy.
Delivered an asset library for multi-purpose use: website, social media, press features, and print collateral.
Web Experience - Digital Copy of a Instore Experience
The design phase translated Broke Boy’s gritty, authentic vibe into a clean, user-centric digital environment. Starting with wireframes and interactive prototypes, we refined layouts and user journeys with feedback loops. Once approved, our development team built the site from the ground up—coding both front-end interfaces and back-end systems. The integration of a Content Management System (CMS) gave Broke Boy Taco the freedom to manage updates effortlessly, while e-commerce functionality expanded their ability to sell merch online. Prior to launch, we tested across devices and browsers, and after going live, we implemented ongoing monitoring and optimizations to keep performance sharp.
Web Design
Produced low-fidelity wireframes to test layouts and refine the user flow early in the process.
Built interactive prototypes, incorporating stakeholder feedback before finalizing design.
Designed a visually striking interface that blended street-inspired aesthetic with clean usability.
Developed both front-end (UI/UX) and back-end systems, ensuring stability and scalability.
Integrated a Content Management System (CMS), empowering the client to update menu items, news, and merch easily.
Added e-commerce functionality, enabling online sales of merchandise.
Conducted cross-browser and device testing to guarantee responsive performance.
Implemented launch support and ongoing optimization, monitoring analytics to refine user experience.
