Engage
For ENGAGE, our role was to build a deeper brand connection with their audience by shifting beyond product promotion into storytelling. This project wasn’t just about making high-quality content; it was about creating emotional resonance and community loyalty. We focused on showing the struggles, triumphs, and personalities behind the fighters. Turning individual stories into the foundation of a movement. Through strategic planning, social campaigns, and tailored content production, we strengthened ENGAGE’s identity as more than an apparel brand: it became a symbol of resilience and ambition.
Services
Social Stratergy
Category
E-Commerce
Client
Engage
Planning Phase
Our first step was building a strategy rooted in authenticity and connection. Rather than focusing purely on fight performance, we crafted a narrative approach that highlighted the personalities, challenges, and victories behind each fighter.
Key steps included:
Developed a comprehensive social strategy positioning ENGAGE as a community-driven brand.
Identified universal storytelling themes (struggle, resilience, growth) to appeal to audiences beyond combat sports fans.
Designed a content roadmap that merged storytelling with natural product integration.
Planned fighter profiles for both pro and semi-pro athletes, giving depth and diversity to brand representation.
Outlined a monthly review and consultation cycle to keep campaigns adaptive and responsive.
Film & Photography Production
The heart of the campaign was authentic visual storytelling. We embedded ourselves into the training and lifestyle of fighters to create content that felt real, not staged. This approach gave audiences a behind-the-scenes look at both the fight camp grind and the personalities beyond the ring.
Execution included:
Captured the training environment at City Kickboxing, showcasing camaraderie and daily discipline.
Integrated ENGAGE gear naturally into training and lifestyle visuals, avoiding forced product placement.
Produced complete fighter content banks, each including:
1x long-form video
12x short-form reels
30–50 high-quality stills
Balanced action-driven visuals (sparring, drills, fight prep) with personal storytelling moments (interviews, downtime, aspirations).
Delivered versatile content designed for social, press, and campaign use.
Analytics & Ongoing Development
To ensure ENGAGE’s content strategy was always moving forward, we built in continuous learning through consultation and analytics. This allowed us to adjust direction quickly and keep campaigns aligned with audience response.
Process highlights:
Held monthly consultations with the ENGAGE team to review performance and ideate new campaigns.
Delivered detailed analytics breakdowns, covering reach, engagement, and content resonance across platforms.
Applied insights to pivot or double down on content themes that performed best.
Created a feedback loop between creative and performance, ensuring content was both emotionally powerful and strategically effective.
